UHealth Spine Digital Ads

When University of Miami Health System launched a multimedia campaign to raise patient volumes for spinal procedures, simplicity was key. Such operations are performed by specialists in orthopaedics, neurosurgery, and interventional radiology—but this level of detail in initial marketing messages would only serve to confuse prospective patients. So we used a warm, informal approach to quickly convey patient benefits. Click-throughs on these digital display ads led to a dedicated microsite featuring more detailed information about the health system’s spine care services and a convenient appointment interface.

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